Required Experience:
- Minimum of 2 years in social media marketing
- Strong proficiency in social media management
- Proven track record of developing and executing successful content marketing strategies for businesses.
Responsibilities:
Strategic Planning & Execution:Define and articulate the company's content vision, objectives, target audiences, and unique value proposition.
Develop a comprehensive content strategy that encompasses various short content formats and platforms.
Operational Oversight:Select and implement the appropriate content management and analytics tools.
Establish workflows and processes for content creation, approval, publishing, and monitoring.
Team Building & Management:Determine the roles and structure of the content team, including writers, editors, designers, and social media specialists.
Lead the hiring process for the content team, ensuring the right mix of skills and expertise.
Foster a collaborative and creative team environment, providing guidance, training, and mentorship.
Content Calendar & Production:Oversee the creation of a dynamic content calendar that aligns with business goals and audience preferences.
Ensure consistent production of high-quality content that resonates with the target audience.
SEO & Distribution Leadership:Integrate SEO best practices and ensure all content is optimized for search and visibility.
Design a multi-channel content distribution strategy, leveraging both organic and paid avenues.
Stakeholder Collaboration & Reporting:Engage with company leadership and other departments to align content initiatives with broader business objectives.
Regularly report on content performance metrics, providing insights and recommendations for optimization.
Continuous Learning & Innovation:Stay updated with the latest trends in content marketing, platform changes, and audience behaviors.
Continuously refine the company's content strategy and practices based on data, feedback, and industry shifts.
Budget Management:Allocate and manage the content department budget, ensuring maximum ROI from content initiatives.
Evaluate and negotiate contracts with external vendors, freelancers, or agencies, if required.
Job Type: Full-time
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